Fitbit have been somewhat dull over the last few years, releasing decent but pretty uninspiring trackers and GPS devices here and there. Some looking like odd bangles and not particularly smart watch(y). All that could now change, and then some, with the arrival of the Fitbit Ionic.
The Fitbit Ionic is a £300 smart watch, tracker, fitness watch. Which will measure cardio, blood oxygen, heart rate, offer personalised training and some pebble like goodness (alerts and so on), water proofing and GPS, sleep tracking and a four day battery. On top of that, it doesn’t look that bad either.
Could this be the smart watch that will save Fitbit? It seems they’ve listened and taken a good long hard look at the smart watch market, and realised what most people use smart watches for; time, alerts, fitness and tracking. Few play games, who does that on a watch? At a decent but still high price of £300 it isn’t cheap, but still very, very likely to be a lot cheaper than Apple Watch 2.